Vancouver polling company Angus Reid reported that 49 percent of surveyed Canadians in September 1995 had heard of his name. Assman received a number of contracts for commercial appearances, was asked to run for public office, and received many marriage proposals. Assmania (term invented by football players Joe Namath) came to a close in August when Assman visited the Ed Sullivan Theater and was presented with a bouquet of roses by Letterman.
In October 1995, James Blanchard, the U.S. Ambassador to Canada, paid a visit to Assman at his petrol station, citing his status as a celebrity. The Victoria Square Mall petrol station closed in August 2003, but Assman is working at another Petro-Canada station, located at 4415 Albert Street in south Regina.